Media kit
Pablo Araujo
I code, build companies and train.
I'm a computer engineer from the University of Brasília (UnB) and a developer for 7+ years. Competitive programming took me to Japan twice. Today I run my own companies, train every day and travel whenever I can.
72.6K
followers
62.3K
10.3K
TikTok
Results
R$285K
in sales with the couponPABLOAA
R$28K
in a single month
6
brands booked me again
Coding schoolcontract renewed
R$65K
Supplements brand25 straight months
R$220K
English school4 campaigns
50+ students
Figures based on the brands' sales reports.
Who I talk to
Developers and tech people, almost all in Brazil, most of them 18 to 34.
62.3K
Followers
12.7K
Avg reel views
4.8%
Engagement
3.2K
Avg story views
10.3K
Followers
85%
are 18 to 34 years old
94%
are in Brazil
Age
- 13-172.3%
- 18-2439.8%
- 25-3445.1%
- 35-449%
- 45-542.7%
Gender
- Male87.5%
- Female12.5%
Where they are
- Brazil94.1%
- Portugal1.9%
- Angola1%
- United States0.5%
- Mozambique0.4%
Instagram Insights, last 30 days, updated October 25, 2026.
What I make
Code, career and AI
Programming, the AI tools I actually use and the day to day of building software. It's what the audience saves the most.
Training and travel
The routine away from the computer: the gym, discipline and travel.
Brands
Tap a brand to see the videos.
Replit5 posts · 219.7K views · 3.3K saves
Growth Supplements52 posts · 4.3M views · 11.9K saves
Emergent6 posts · 163.3K views · 1.7K saves
Flowith1 posts · 56.6K views · 1.2K saves
Manus2 posts · 37.2K views · 511 saves
Solana2 posts · 28K views · 280 saves
Coursera2 posts · 27.9K views · 790 saves
I've also worked with
Rocketseat
TRAE
Shopee
Catho
eHeadset
Formats
- 01
Reel + TikTok repost
The most requested format: one Instagram video, reposted on TikTok.
- 02
Reel + Stories
The same combo plus a Stories sequence showing real use, with a link.
- 03
Single pieces
A Reel, a Stories sequence or a collab post, on its own.
Content usage and exclusivity are negotiated. Always disclosed as #ad.
Let's talk
Got a brand that fits this audience?
Or find me on
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